Facebook ad comments
Facebook ad comment moderation,
built for paid-ads teams.
Hide spam, allow buyer-intent, draft replies that match your brand voice — all with the campaign and ad context your team already lives in.
The cost of unmoderated comments
Why ad comments matter for Facebook ad performance
Spam, scams, and link drops on your ads damage social proof and erode click-through rate. Negative comments left unmoderated push relevance scores down and lift cost per result. The faster you respond to buyer-intent, the more comments turn into messages, leads, or sales.
ROAS Shield watches every Facebook ad comment in near-real-time, classifies it, and either hides it (default for spam), surfaces it for your team (buyer-intent), or drafts a reply for human approval. You never lose visibility into what your audience is saying.
What we do
- Read engagement on every Facebook Page you connect
- Hide spam, scams, profanity, and link drops
- Surface buyer-intent comments for your team to reply
- Draft on-brand replies for human review and approval
Trust by design
What we never do
Here is what is off the table by design — not as a roadmap promise, as a schema-level guarantee.
- Auto-delete comments without explicit per-rule opt-in and a high confidence threshold
- Post on your behalf without a connected, approved reply rule
- Use ads_management permissions (we read ad metadata only, we never edit campaigns or budgets)
- Send tokens to the browser or store them unencrypted
How it integrates
One connect flow
Connect your Meta Business account once. We will pull your Pages, Instagram accounts, and ad accounts and let you choose which to protect.
Page tasks check
After connecting, we verify the Engagement Manager and Read Engagement task assignments on every selected Page. Pages without those tasks are surfaced honestly so you can fix the permissions before going live.
9 Meta permissions
pages_show_list, pages_read_engagement, pages_manage_engagement, pages_manage_metadata, instagram_basic, instagram_manage_comments, instagram_manage_insights, business_management, ads_read.